The
Floréac group is a family business in horticulture, is market leader in
Belgium and one of the leading European horticultural companies. The
Floréac group consists of the holding Floré nv and a number of companies
including Hortibreed Ltd., specialized in 4 core activities: breeding
and young plant production, production of potted plants, trade in and
distribution of ornamental plant products and interior planting.
Hortibreed Ltd. specializes three business areas: breading, young plant
production, and production of pot flowers. Its breeding expertise and
extensive experiences in breeding rhododendron assures producing new
varieties yearly.
Mr.
Peter Van Hoye would like to produce and sell the new developed
varieties of rhododendron in China. He expected a normative market
environment to produce and develop their business. Hereof, they valued
highly in the getting protection of New Varieties of Plants in China.
Beijing
SA Hengda PVR Agency Ltd, a subsidiary of CN-KnowHow, is a professional
& renowned PVR attorney firm in this field. The firm comprises over
150 PVR attorneys and executed over 95% of the domestic PVR
applications. Qualified attorneys with extensive experiences have laid
the groundwork for setting up long-term mutual cooperation between
CN-KnowHow and Hortibreed Ltd.
CN-KnowHow
is the entrusted firm to file the PVR applications for Hortibreed Ltd.
in China. It has constituted an exclusive scheme of PVR protection for
Hortibreed Ltd to protect its rights. Simultaneously, long-term
cooperation and mutual development would also stimulate Hortibreed Ltd.
bringing their new varieties to China, which could facilitate further
communication