{"id":617,"date":"2026-05-09T17:43:29","date_gmt":"2026-05-09T09:43:29","guid":{"rendered":"http:\/\/cnkip.com\/wpress\/?p=617"},"modified":"2026-05-09T17:43:30","modified_gmt":"2026-05-09T09:43:30","slug":"cn-knowhow-ip-groups-case-selected-as-one-of-the-top-10-non-litigious-trademark-cases-of-2025","status":"publish","type":"post","link":"https:\/\/cnkip.com\/wpress\/cn-knowhow-ip-groups-case-selected-as-one-of-the-top-10-non-litigious-trademark-cases-of-2025\/","title":{"rendered":"<strong>CN-KnowHow IP Group\u2019s Case Selected as One of the Top 10 Non-Litigious Trademark Cases of 2025<\/strong>"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/jp.cnkip.com\/upload\/202604\/2412\/1959ef6faa8b0111402865\/2025%E5%B9%B4%E5%BA%A6%E5%95%86%E6%A0%87%E5%8D%81%E5%A4%A7%E8%AF%89%E8%AE%BC%E5%85%B8%E5%9E%8B%E6%A1%88%E4%BE%8B%E5%92%8C%E5%95%86%E6%A0%87%E5%8D%81%E5%A4%A7%E9%9D%9E%E8%AF%89%E8%AE%BC%E5%85%B8%E5%9E%8B%E6%A1%88%E4%BE%8B%E6%8E%A8%E4%BB%8B%E5%8F%91%E5%B8%83%E4%BC%9A.png\" alt=\"\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>On April 18, 2026, the Beijing Trademark Association held the\u00a0<em>Press Conference on the Release of the Top 10 Litigious and Top 10 Non-Litigious Trademark Cases of 2025<\/em>. The case handled by\u00a0CN-KnowHow IP Group \u2014namely, the\u00a0<em>Rejection Review of the Trademark \u201cBeijing Workers\u2019 Sports Complex\u201d (Chinese: \u5317\u4eac\u5de5\u4f53) and Logo<\/em>\u2014was selected as one of the\u00a0Top 10 Non-Litigious Trademark Review Cases of 2025, reflecting the firm\u2019s sustained excellence in trademark practice.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This marks CN-KnowHow IP Group\u2019s consecutive recognition in this prestigious annual selection, further underscoring its profound expertise and outstanding practical capabilities in trademark authorization, confirmation, and administrative proceedings.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/jp.cnkip.com\/upload\/202604\/2412\/2032ef906271c454195986\/%E8%B7%AF%E6%B5%A9%E4%BB%A3%E7%90%86%E6%A1%88%E4%BB%B6%E8%8E%B7%E8%AF%842025%E5%B9%B4%E5%BA%A6%E5%95%86%E6%A0%87%E8%AF%84%E5%AE%A1%E5%8D%81%E5%A4%A7%E9%9D%9E%E8%AF%89%E8%AE%BC%E5%85%B8%E5%9E%8B%E6%A1%88%E4%BE%8B.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Case Summary<\/strong><\/p>\n\n\n\n<p>In July 2024, the Beijing Workers\u2019 Sports Center (hereinafter \u201cApplicant\u201d) filed an application to register the trademark\u00a0\u201cBeijing Workers\u2019 Sports Complex\u201d (Chinese: \u5317\u4eac\u5de5\u4f53) and Logo\u00a0in Class 41 (services). The China Trademark Office rejected the application, citing violation of\u00a0Article 10(1)(7)\u00a0of the\u00a0<em>Trademark Law of the P.R.C.<\/em>\u2014i.e., the mark is likely to cause the public to mistake the origin or other characteristics of the services.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Upon being retained, CN-KnowHow IP Group, adhering strictly to the legislative intent of Article 10(1)(7), advanced two core arguments:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>First, geographical alignment negates deceptive potential.<\/strong>\u00a0The Applicant\u2019s registered domicile is Beijing itself\u2014directly contradicting the scenario targeted by the\u00a0<em>Trademark Examination and Review Guidelines<\/em>, namely, where a mark contains a geographical name but the applicant is\u00a0<em>not<\/em>\u00a0from that location, thereby misleading the public. Here, the alignment eliminates the very premise of deception.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Second, the abbreviation has acquired distinctiveness and unambiguous association.<\/strong>&nbsp;\u201cBeijing Gongti\u201d (\u5317\u4eac\u5de5\u4f53) is a long-established, conventional abbreviation used by the Applicant and its affiliates. CN-KnowHow IP Group submitted comprehensive evidence, including:<\/p>\n\n\n\n<ul>\n<li>17 related trademark registrations filed by the Applicant since 2006 covering \u201cGongti\u201d (\u5de5\u4f53) and the contested logo;<\/li>\n\n\n\n<li>over 40,000 media reports (2004\u20132023) referencing \u201cGongti\u201d;<\/li>\n\n\n\n<li>the award of \u201cBeijing Well-Known Trademark 2023\u201d to \u201cGongti\u201d;<\/li>\n\n\n\n<li>documentation of the Applicant\u2019s hosting of numerous top-tier sports and cultural events;<\/li>\n\n\n\n<li>official confirmation letters from the superior authority and trademark licensing agreements with affiliated entities.<br>Collectively, this evidence demonstrates that, through decades of continuous use and extensive promotion, \u201cBeijing Gongti\u201d has developed a\u00a0unique, stable, and publicly recognized association\u00a0with the Applicant\u2014fulfilling the essential function of source identification and eliminating any likelihood of confusion.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>In July 2025, the Trademark Review and Adjudication Board (TRAB) accepted CN-KnowHow IP Group\u2019s arguments, and issued a decision to\u00a0grant preliminary approval\u00a0of the contested trademark.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Significance of the Case<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This landmark victory holds significant reference value and guiding implications for the examination and registration of trademarks comprising geographical names and entity abbreviations:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>First, clarifying the examination principle:<\/strong>\u00a0The case rectifies the mechanistic view that \u201ca trademark containing a geographical name is inherently misleading.\u201d Examiners must first assess whether the applicant\u2019s domicile aligns with the geographical name; if so, the risk of source deception is fundamentally negated.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Second, establishing evidentiary standards:<\/strong>\u00a0Where a trademark is based on an entity\u2019s abbreviated name, the applicant must prove\u2014through long-term, widespread use and publicity\u2014that the abbreviation has acquired a\u00a0<em>uniquely identifiable association<\/em>\u00a0with the applicant in the marketplace, thereby fulfilling the distinctiveness requirement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Third, underscoring evidence preservation:<\/strong>\u00a0The case powerfully illustrates that systematic brand evidence accumulation is pivotal. A cohesive evidentiary chain\u2014comprising prior registrations, sustained publicity, official recognitions, and major event documentation\u2014is the cornerstone of success in such proceedings.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Fourth, delivering practical guidance:<\/strong>\u00a0The case sets a clear precedent for legal defense strategies and evidence structuring in similar rejection review cases involving corporate abbreviations and geographical elements.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Key Takeaways from Case Handling<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>CN-KnowHow IP Group\u2019s legal team emphasized that the case\u2019s success hinged on three pillars:\u00a0precise issue framing, professional legal reasoning, and exhaustive evidentiary support:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u00b7 Precise issue framing<\/strong>: Focusing squarely on the\u00a0<em>intent<\/em>\u00a0of Article 10(1)(7), the team directly challenged the \u201clikelihood of confusion\u201d element\u2014avoiding generic arguments and targeting the core legal threshold.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u00b7 Professional legal application<\/strong>: By deeply interpreting the underlying logic of geographical-name trademark examination rules in the\u00a0<em>Guidelines<\/em>, the team convincingly argued that the factual scenario herein falls\u00a0<em>outside<\/em>\u00a0the scope of conduct the law seeks to prohibit.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u00b7 Building an evidentiary fortress<\/strong>: The team comprehensively compiled and integrated decades-long brand-building evidence\u2014including trademark portfolios, media coverage, official awards, and event records\u2014forming an irrefutable chain that robustly proved the unique association and strong recognition of \u201cBeijing Gongti\u201d with the Applicant.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The successful resolution of this case reaffirms that in trademark authorization and confirmation matters, a deep grasp of legal principles, precise construction of legal arguments, and rigorous evidence preparation are the fundamental safeguards for client rights.\u00a0CN-KnowHow IP Group remains committed to delivering professional, rigorous, and efficient services to protect and advance our clients\u2019 trademark rights\u2014today and in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On April 18, 2026, the Beijing Trademark Association held the\u00a0Press Conference on the Release of the Top 10 Litigious and Top 10 Non-Litigious Trademark Cases of 2025. The case handled by\u00a0CN-KnowHow IP Group \u2014namely, the\u00a0Rejection Review of the Trademark \u201cBeijing Workers\u2019 Sports Complex\u201d (Chinese: \u5317\u4eac\u5de5\u4f53) and Logo\u2014was selected as <a href=\"https:\/\/cnkip.com\/wpress\/cn-knowhow-ip-groups-case-selected-as-one-of-the-top-10-non-litigious-trademark-cases-of-2025\/\" title=\"\u9605\u8bfb\u5168\u6587\">&#8230;&#8230;[MORE]<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CN-KnowHow IP Group\u2019s Case Selected as One of the Top 10 Non-Litigious Trademark Cases of 2025 - CN-KnowHow IP Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/cnkip.com\/wpress\/cn-knowhow-ip-groups-case-selected-as-one-of-the-top-10-non-litigious-trademark-cases-of-2025\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CN-KnowHow IP Group\u2019s Case Selected as One of the Top 10 Non-Litigious Trademark Cases of 2025 - CN-KnowHow IP Group\" \/>\n<meta property=\"og:description\" content=\"On April 18, 2026, the Beijing Trademark Association held the\u00a0Press Conference on the Release of the Top 10 Litigious and Top 10 Non-Litigious Trademark Cases of 2025. The case handled by\u00a0CN-KnowHow IP Group \u2014namely, the\u00a0Rejection Review of the Trademark \u201cBeijing Workers\u2019 Sports Complex\u201d (Chinese: \u5317\u4eac\u5de5\u4f53) and Logo\u2014was selected as ......[MORE]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/cnkip.com\/wpress\/cn-knowhow-ip-groups-case-selected-as-one-of-the-top-10-non-litigious-trademark-cases-of-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"CN-KnowHow IP Group\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-09T09:43:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-09T09:43:30+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/jp.cnkip.com\/upload\/202604\/2412\/1959ef6faa8b0111402865\/2025%E5%B9%B4%E5%BA%A6%E5%95%86%E6%A0%87%E5%8D%81%E5%A4%A7%E8%AF%89%E8%AE%BC%E5%85%B8%E5%9E%8B%E6%A1%88%E4%BE%8B%E5%92%8C%E5%95%86%E6%A0%87%E5%8D%81%E5%A4%A7%E9%9D%9E%E8%AF%89%E8%AE%BC%E5%85%B8%E5%9E%8B%E6%A1%88%E4%BE%8B%E6%8E%A8%E4%BB%8B%E5%8F%91%E5%B8%83%E4%BC%9A.png\" \/>\n<meta name=\"author\" content=\"\u8d75\u7231\u73b2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u8d75\u7231\u73b2\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/cnkip.com\/wpress\/cn-knowhow-ip-groups-case-selected-as-one-of-the-top-10-non-litigious-trademark-cases-of-2025\/\",\"url\":\"http:\/\/cnkip.com\/wpress\/cn-knowhow-ip-groups-case-selected-as-one-of-the-top-10-non-litigious-trademark-cases-of-2025\/\",\"name\":\"CN-KnowHow IP Group\u2019s Case Selected as One of the Top 10 Non-Litigious Trademark Cases of 2025 - CN-KnowHow IP Group\",\"isPartOf\":{\"@id\":\"https:\/\/cnkip.com\/wpress\/#website\"},\"datePublished\":\"2026-05-09T09:43:29+00:00\",\"dateModified\":\"2026-05-09T09:43:30+00:00\",\"author\":{\"@id\":\"https:\/\/cnkip.com\/wpress\/#\/schema\/person\/6f0e133c7af5c07726c5899220d45cc6\"},\"breadcrumb\":{\"@id\":\"http:\/\/cnkip.com\/wpress\/cn-knowhow-ip-groups-case-selected-as-one-of-the-top-10-non-litigious-trademark-cases-of-2025\/#breadcrumb\"},\"inLanguage\":\"zh-CN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/cnkip.com\/wpress\/cn-knowhow-ip-groups-case-selected-as-one-of-the-top-10-non-litigious-trademark-cases-of-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/cnkip.com\/wpress\/cn-knowhow-ip-groups-case-selected-as-one-of-the-top-10-non-litigious-trademark-cases-of-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9875\",\"item\":\"https:\/\/cnkip.com\/wpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CN-KnowHow IP Group\u2019s Case Selected as One of the Top 10 Non-Litigious Trademark Cases of 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cnkip.com\/wpress\/#website\",\"url\":\"https:\/\/cnkip.com\/wpress\/\",\"name\":\"CN-KnowHow IP Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cnkip.com\/wpress\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-CN\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cnkip.com\/wpress\/#\/schema\/person\/6f0e133c7af5c07726c5899220d45cc6\",\"name\":\"\u8d75\u7231\u73b2\",\"url\":\"https:\/\/cnkip.com\/wpress\/author\/zal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CN-KnowHow IP Group\u2019s Case Selected as One of the Top 10 Non-Litigious Trademark Cases of 2025 - CN-KnowHow IP Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/cnkip.com\/wpress\/cn-knowhow-ip-groups-case-selected-as-one-of-the-top-10-non-litigious-trademark-cases-of-2025\/","og_locale":"zh_CN","og_type":"article","og_title":"CN-KnowHow IP Group\u2019s Case Selected as One of the Top 10 Non-Litigious Trademark Cases of 2025 - CN-KnowHow IP Group","og_description":"On April 18, 2026, the Beijing Trademark Association held the\u00a0Press Conference on the Release of the Top 10 Litigious and Top 10 Non-Litigious Trademark Cases of 2025. 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