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           Home < News < A Belgium company, Hortibreed Ltd. had a visit to CN-KnowHow     



A Belgium company, Hortibreed Ltd. had a visit to CN-KnowHow

2016-03-02       

The Floréac group is a family business in horticulture, is market leader in Belgium and one of the leading European horticultural companies. The Floréac group consists of the holding Floré nv and a number of companies including Hortibreed Ltd., specialized in 4 core activities: breeding and young plant production, production of potted plants, trade in and distribution of ornamental plant products and interior planting. Hortibreed Ltd. specializes three business areas: breading, young plant production, and production of pot flowers. Its breeding expertise and extensive experiences in breeding rhododendron assures producing new varieties yearly.

Mr. Peter Van Hoye would like to produce and sell the new developed varieties of rhododendron in China. He expected a normative market environment to produce and develop their business. Hereof, they valued highly in the getting protection of New Varieties of Plants in China.

Beijing SA Hengda PVR Agency Ltd, a subsidiary of CN-KnowHow, is a professional & renowned PVR attorney firm in this field. The firm comprises over 150 PVR attorneys and executed over 95% of the domestic PVR applications. Qualified attorneys with extensive experiences have laid the groundwork for setting up long-term mutual cooperation between CN-KnowHow and Hortibreed Ltd.

CN-KnowHow is the entrusted firm to file the PVR applications for Hortibreed Ltd. in China. It has constituted an exclusive scheme of PVR protection for Hortibreed Ltd to protect its rights. Simultaneously, long-term cooperation and mutual development would also stimulate Hortibreed Ltd. bringing their new varieties to China, which could facilitate further communication